Nestled between Black Friday and Cyber Monday, Small Business Saturday is more than just a shopping day—it’s a movement to support local businesses that fuel our communities and economies.

Launched in 2010 by American Express, this annual event highlights the importance of shopping small. Each dollar spent at a local business strengthens your community, creates jobs, and helps entrepreneurs turn their dreams into reality.

Why Shop Small?

• Community Impact: Local businesses, like Swell Vision—known for their eco-friendly bamboo sunglasses and sustainable products—bring character and uniqueness to our neighborhoods.
• Economic Growth: Small businesses reinvest more money into local economies than large chains.
• Personal Connection: Shopping small builds relationships and fosters a stronger, more connected community.

How to Get Involved

• Shop Local: Visit your favorite small businesses or discover new ones.
• Share the Love: Highlight your purchases on social media with #ShopSmall.
• Gift Thoughtfully: Opt for unique, handcrafted items or sustainable goods, like those from Swell Vision.

So, this Small Business Saturday, skip the big-box stores and make a conscious effort to shop small. Together, we can create a ripple effect of positive change, one purchase at a time.

How will you support small businesses this year? Share your plans in the comments below!