First of all, Thank you for visiting our website and we appreciate your interest in Swell Vision!
During my junior year of high school, I took keen interest in helping my friends find some of the products that they loved for less. Whether it was an iPhone or a pair of boardshorts, I was always up to the task, and I was good at it - exhausting all resources and earning the nickname “Discount Mitch.” As the summer between my junior and senior years approached, the focus shifted to finding more affordable sunglasses, and Swell was born. When the second semester of my senior year began, my friends were lining up summer jobs to earn some spending money for college, while I kept myself busy starting a new project: designing, sourcing and marketing the first line of Swell Shades.
After haggling with designers over prototypes and countless hours of research, bamboo stood out as the material of choice, offering the perfect balance with classic woodgrain style and its renewable nature - not to mention, it floats! During my research, I discovered the Green School in Bali, Indonesia, a K-12 school led by the legendary jewelry designer John Hardy. The Green School is unique - priding itself in offering the world’s foremost sustainable education program. I visited the school in 2014, and after spending time interacting with the students and learning about the impact they are making in Bali, it was clear that they would be a great partner, aligned with Swell’s mission to provide quality, sustainable, eco-friendly products and to leave the environment a better place than we found it. Before heading back stateside, we solidified our commitment to the Green School in the form of a continuous contribution to their Local Scholars Programme, designed to offer underprivileged Balinese children the opportunity to attend the school tuition-free. Learn more about our partnership here.
At our core, we are a family business with a simple proposition: leaving the world a better place than we found it. We are proud of the work we do, the products we offer, and the mission we serve. With the help of friends and partners like the Green School, Swell Vision has grown into a brand that is here to stay. From our headquarters at the beach in Pawleys Island, SC, everyday we work to provide outstanding customer service, quality products, and a purpose-driven culture. We hope you will be in touch with Swell stories, feedback, and any other comments. Welcome to the Swell Family!