🌿 Our Story | Swell Vision – Sustainable Bamboo Eyewear & Eco-Friendly Lifestyle Brand

Swell Vision was founded in 2013 by Pawleys Island native, Mitchell Saum, whose love for nature and entrepreneurial drive sparked the creation of a brand built on sustainability and purpose. What began as a high school passion project has grown into a globally recognized eco-conscious lifestyle brand, blending style, innovation, and environmental responsibility.

Our Beginnings

Inspired by nature’s timeless beauty, Mitchell launched Swell Vision with a mission to design eco-friendly products that reduce environmental impact without compromising style. Choosing bamboo as the brand’s signature material was no coincidence — bamboo grows rapidly, requires minimal resources, and helps reduce carbon emissions, making it one of the planet’s most sustainable natural materials.

The journey began with bamboo sunglasses — chic, lightweight, and responsibly made — a stylish alternative to the wasteful plastic eyewear that dominated the market. Each pair reflected a vision of elegance rooted in environmental integrity.

Our Evolution

Over a decade later, Swell Vision continues to champion sustainability through a growing line of eco-friendly products. Our collections now include:

• Bamboo Watches – Timeless craftsmanship meets natural materials.

• Eco Jewelry – Lightweight, handcrafted bamboo accessories with purpose.

• Hemp & Organic Cotton Shirts – Breathable, durable, and ethically made.

• Bamboo Boxer Shorts – Naturally soft, moisture-wicking comfort with an earth-first mindset.

Every item is a reflection of our belief that sustainable living can be stylish, practical, and accessible.

Our Mission

From day one, Swell Vision’s mission has been clear: to pioneer change in sustainable fashion and inspire others to live consciously. We focus on responsibly sourced materials such as bamboo, hemp, recycled plastics, and reclaimed wood — minimizing waste and reducing dependence on virgin resources.

Our manufacturing partners follow ethical and eco-friendly processes, ensuring every product contributes positively to the planet and the communities behind them.

Our Commitment to the Planet

Sustainability isn’t just what we do — it’s who we are. Through ongoing partnerships with environmental nonprofits, Swell Vision supports initiatives like:

• 🌊 Beach Cleanups – Protecting our oceans and coastlines.

• 🌳 Reforestation Projects – Restoring forests and wildlife habitats.

• 🤝 Community Development Programs – Empowering people through sustainable action.

Every purchase fuels these efforts, reinforcing our commitment to a circular economy and a greener future for all.

Our Community

At Swell Vision, we believe change begins with community. Our customers, advocates, and supporters share one goal — to create a more sustainable, ethical, and conscious world. Through our social channels, collaborations, and local events, we continue to grow a movement that celebrates mindful living, shared values, and lasting impact.

Together, we are redefining what it means to live sustainably — one choice at a time.

Our Vision for the Future

From our humble beginnings to our expanding global footprint, our journey embodies the fusion of style, sustainability, and integrity. As we continue to innovate, we remain devoted to our founding principle: inspiring thoughtful decisions and driving meaningful change.

Thank you for being part of the Swell Vision movement.
Together, we can — and will — make a difference.

#YesSwellVision