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Sustainability Series: Stella McCartney

Sustainability Series: Stella McCartney

At Swell Vision we are not the only ones who have the idea that our fashion can be environmentally friendly.  Recently at Vogue's Forces of Fashion conference Stella McCartney shared her thoughts with a grin.

"Technology is really sexy! For me it's better than a thigh-high split in a skirt." 

- Stella McCartney

Whitney Bauk at talks about the designer, technology, and sustainability in an article published yesterday.  She writes --

The British designer was onstage speaking about ethical and sustainable fashion, and she quickly drew a connection between treating the planet well and updating the industry's old-fashioned — and incredibly wasteful, toxic and polluting — production methods. To her, incorporating new technology into that equation is an obvious choice. 

"The younger generations, this is like a no-brainer for them," she said. "If you're lucky enough to have a business, I think you have to approach it this way."

McCartney's not the only one looking to Silicon Valley for ideas that could help catapult her company to the cutting edge of both design and environmental preservation efforts. From startups using bacteria to naturally dye fabric to established industry players using chemistry to close the recycling loop, a whole host of new discoveries are cropping up. Read on to learn about some of the most exciting developments that have the potential to change the future of fashion.

Over the coming weeks we will delve deeper into the following ways technology is changing the materials and processes used to create fashion.


Please comment below to share your thoughts on how we can use technology to improve inefficiencies in the fashion industry, promoting sustainability and a greener future.



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